Elegant Loungewear At Home

My husband and I grew up together. Since childhood, he has complimented me on my clothing style — although his commentary has never been especially subtle. Years later, after one too many conversations about see-through pants, visible bras, and sleepwear that looked better on the hanger than it felt at home, he encouraged me to create a range of my own.

Blom & Co began with a simple challenge: make loungewear that feels beautifully private, properly comfortable, and considered enough to wear beyond the bedroom. I wanted soft fabrics, confident coverage, and flattering shapes — pieces a woman can relax in without constantly checking what the light might reveal.

My husband still likes to think the whole idea was his. I let him believe that. Blom & Co is made for slower mornings, unexpected visitors, and every woman who wants comfort without compromising her sense of style.